With a new name, blonde hair, and a sound that turns heads, ivy is reintroducing herself — and she’s not asking for permission.

The Norwegian-born, London-based artist enters a fearless new chapter with a hypnotic club track that marks her most confident release to date. Sultry, self-assured, and made for after dark, the single signals a shift toward something bolder: music that moves with desire, control, and unapologetic feminine energy.

“This era is about trusting my instincts — creatively, emotionally, physically,” ivy shares. “I’m not overthinking it. I’m letting it be loud, sexy, and unapologetic.”

ivy’s rebrand is more than a visual change — it’s a full transformation. She’s stepping out of the shadows and into her own spotlight, with darker beats, sharper visuals, and a voice that doesn’t hold back. With over 340,000 followers and a loyal global fanbase, her evolution feels both natural and electric.

The upcoming single blends moody pop with pulsing, late-night energy — made for dance floors, dim lights, and moments that leave a mark. It’s the sound of power reclaimed, pleasure pursued, and ivy fully in her element.